Anaïs CORDIER explains that her training at KEDGE provided her with a decisive basis for moving into a cross-functional position.

The multi-disciplinary nature of the courses offered - strategy, data, marketing, finance, management and information systems - has enabled him to develop a hybrid profile suited to roles requiring a global vision and the coordination of multiple stakeholders.

Digital marketing courses were a major trigger for her interest in digital transformation and the management of business tools, which she is now putting into practice by piloting a structuring digital project at La Rosée.

KEDGE also gave him an international outlook, reinforced by a work-study placement at Chaumet on international CRM issues, confirming his attraction for multi-market projects.

Finally, the strong culture of teamwork and project mode has taught her to collaborate with a variety of profiles and coordinate players with sometimes divergent needs - a central skill in her current role.

In her position, Anaïs faces several major challenges:

• Align stakeholders with different expectations (sales, sales management, IT, data, service providers), translating and prioritizing their needs to ensure a coherent roadmap.

• Balancing business value and operational constraints: prioritizing deliverables, managing team capacities and key milestones (internationalization, product launches, etc.).

• Guarantee the quality and reliability of the tool: detection and resolution of complex incidents, data consistency, continuity of service.

• Manage service providers and TMA by structuring, framing and prioritizing their actions.

• Supporting change: documentation, training, communicating changes, animating the field community.

• Move from strategic to operational: from roadmap reflection to testing, support or data analysis.

In short, his major challenge is to ensure the coherence and evolution of the tool in a context of strong growth, while federating the teams around a common, sustainable product vision.

Anaïs is particularly proud to be piloting the complete overhaul of the field sales management tool, a strategic project accompanying La Rosée's rapid growth.

The brand has rebuilt its historical application, Saisie Web, on modern, scalable technology, connected to Datahub Snowflake, to improve performance, durability and data exploitation.

The dual challenge:

• to secure the platform in the face of increasing numbers of users, data and international deployments;

• make the tool a real competitive advantage for field and support teams.

👉 The project combines two components:

1. In Build mode (new tool)

• Redesign the tool on a suitable cloud infrastructure.

• Take over the entire functional perimeter, ensuring continuity of service.

• Integrate quick wins to rapidly improve user experience.

2. In Run mode (current tool)

• Develop the platform in agile mode, with one production launch per week.

• Manage significant expenses for each sales cycle (5/year).

• Ensure maintenance, advanced support and data quality.

• Coordinate publisher, TMA and service providers.

This project mobilizes business vision, IT management, strategic data management and change management - a concrete example of how a digital project can support growth and create value.

• Take advantage of transversality: don't specialize too early, build a broad business culture.

• Choose courses in digital, data & innovation: CRM, data, digital marketing, IS... essential for progressing towards the professions of digital project manager, PMO, product owner or CRM.

• Use educational projects as a training ground: coordination, leadership, communication, management of deliverables... it's all there.

• Capitalize on international openness: key to coordinating multi-market projects and international service providers.

• Multiply your professional experience: internships, gap years, work-study programs - essential for moving from theory to real-life project management.