The school thus demonstrates its ambition to offer a unique learning experience, training managers and entrepreneurs who will have a concrete impact on their environment.

Through its academic excellence and experiential pedagogy, KEDGE is nurturing a new generation of responsible leaders, equipping them with a spirit of openness to others and to the world, and encouraging them to translate their convictions into impactful initiatives for society.

The meaning conveyed by the new signature "Let's be the change" embodies the school's vocation to drive change, and can be defined as follows:

• "Let's" is the collective that carries the ambition and the common dynamic,
• "be" is the embodiment of change in the DNA of KEDGE and the Kedgers,
• "the change" takes us towards tomorrow and towards positive, sustainable action, in line with KEDGE's KEDGE Impakt strategy.

In partnership with TBWA/Corporate, the co-construction approach initiated almost a year ago to bring out the school's uniqueness from the inside has enabled the school's internal and external communities to be involved in the reworking of the brand.

More than 80 volunteer ambassadors - teachers, students, support staff, alumni and representatives of partner companies - helped to define and refine the brand's driving idea during various workshops.

This approach helped to win the support of both internal and external audiences, as demonstrated by the campaign pre-tests.

The new brand identity is brought to life in a manifesto film featuring students and staff from the school, illustrating the school's spirit of dynamism, transformation and change.

" More than a simple signature, Let's be the change reflects our vision of what a Business School should be: a place of exploration in which students are nourished by the strength of the collective, to create their trajectory and define their impact on the world. This signature conveys a message to which the Kedgers community fully subscribes: together, we are the actors of a change that is built on respect for our values: high standards, open-mindedness, commitment, humility and integrity ", asserts Cécile Jolly, Director of Brand and Communications at KEDGE Business School.

This conviction is fully in line with the KEDGE 25 strategic plan, launched 2 years ago and built around three promises: to be an original, sustainable and inclusive school; to keep our skills up to date at all times; and to be a school that is rooted in the regions and open to the world.