This educational innovation is offered to the 70 students of the 2019–2020 cohort, who were trained in professional video production using the school’s TV studio. They were coached by three experts in public speaking and interview techniques:

• Marc Maury, Speaker at Stade de France / Roland Garros
• Frédéric Viard, Journalist at BeIN Sports (Rugby/Tennis)
• Camille Pin, Eurosport Consultant and Media Training Specialist

Discover the KEDGE by Students Channel

This project is supervised by Lionel Maltese, Associate Professor at KEDGE Business School, Lecturer at Aix-Marseille University, Permanent Researcher at CERGAM IAE Aix-en-Provence, Delegate Manager of Open13 Provence & Open Parc Auvergne Rhône-Alpes, and Member of the FFT Executive Committee – Economic Development.

In just five minutes, students present a current issue in the sport business world and analyze its major challenges. The goal of these video presentations is to develop students’ skills in synthesis, analysis, and persuasion through the use of modern media.

This hands-on experience complements the Sport Business Projects and Business Intelligence course. Students benefit from the expertise of faculty members specialized in professional sports, as well as insights from recognized industry professionals. The program emphasizes the transfer of distinctive and market-relevant knowledge and skills.

Learn more about the program
Program Director: Jean Philippe Danglade