Corporate Social Responsibility ( CSR) has become an essential strategic issue for companies large and small, in the face of today's environmental, social and economic challenges. More than just a trend, it's a structured, proactive response to the growing expectations of consumers, employees and investors for a more responsible, sustainable economy.

Why take action at work?

Taking concrete CSR action means integrating sustainability values at the heart of corporate strategy. This makes it possible to:

👉 Create a positive impact on society and the environment.
👉 Meet growing regulatory requirements, notably the European CSRD directive.
👉 Mobilize teams around a unifying project that conveys meaning and values.
👉 Enhance the company's reputation with all its stakeholders.

It's worth noting that, according to a study by France Stratégie, 75% of consumers prefer companies committed to responsible practices, and that organizations with a successful CSR approach see a 20% increase in employee commitment, according to a BCG report.

In a rapidly changing world, integrating CSR into your business is no longer an option, but a necessity.

Thanks to initiatives such as those of KEDGE Alumni and the support of professionals like Jean-Baptiste Tissier, companies have the tools and resources they need to build a sustainable future that is both effective and committed.

Would you like to find out more or take part in these coaching sessions? Join KEDGE Alumni in this innovative dynamic!

YOUR PERSONAL TRAINER JEAN- BAPTISTE TISSIER

Based in Bordeaux, Jean-Baptiste Tissier is a certified coach, speaker and AFNOR assessor specializing in CSR/RSO. With solid expertise in ISO standards (26000, 20121, 20400) and ECOPROD, he supports companies and their teams in their responsible transition. A true facilitator of change, he puts his experience at the service of organizations wishing to set their course in a sustainable and responsible dynamic.

🏵️ TWO UNIQUE CSR COACHING SESSIONS WITH KEDGE ALUMNI

SUPPORTING THE SCOUTS

This coaching is aimed at people who have recently taken on CSR responsibilities or who wish to reposition themselves in this area.

BUSINESS IMPACT OR BUSINESS IMPACT?

Aimed at those wishing to activate change in their organization, this coaching offers a cross-functional approach to CSR.

Did you know?

The Kedge Alumni network is committed to CSR through its KEDGE Alumni for IMPAKT group. Launched in 2022, it aims to unite graduates who contribute or wish to contribute to the ecological and social transformation of organizations. It has two objectives: to bring people together and to inspire. Join the linkedIn group: