News
Replay: How Tech Culture and Coding Help Me Better Understand My Business
Couldn’t attend the latest KEDGE Alumni and Le Wagon conference on October 2nd in Paris at KEDGE’s new campus? No worries—it’s available in replay!
07 October 2019
Graduate Services
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On Wednesday, October 2nd, a conference co-hosted by KEDGE Alumni and Le Wagon took place at our Paris campus, on the theme:
“How Tech Culture and Coding Help Me Better Understand My Business”
The session was led by Bertrand Bussac, a key figure in Bordeaux’s Tech and Startup ecosystem and a KEDGE graduate.
Content highlights:
- Introduction to the startup landscape and tech professions (roles, languages, etc.)
- Overview of digital marketing and growth hacking
- The importance of MVPs and prototyping in business
- Web marketing tools and the AARRR framework: tools presented in the context of managerial activity
The conference was followed by a friendly cocktail, offering a great opportunity for networking and exchange with speakers and attendees.
Watch the replay of the Facebook Live session:
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