News
2 KEDGE alumni launch Matchy Matchy, a brand of women's ensembles made in France
Co-founded by Sixtine (PGE 2016) and Claire (PGE 2017), Matchy Matchy offers tops and bottoms that can be worn in a coordinated or mismatched way: unique outfits, suitable for special occasions and everyday wear.
Behind Matchy Matchy are Sixtine Maroniez and Claire Rebotton, former KEDGE classmates and product and marketing enthusiasts. Sixtine cut her teeth in a start-up, working for My Little Paris on the Gambettes Box for 5 years, while Claire worked for two leading fashion and cosmetics groups, Tommy Hilfiger for 2 years and Coty for 2 years.
After more than 10 years of friendship, we were keen to launch a project that reflected our personalities. We wanted to enhance women's beauty at every moment of their lives, from everyday wear to special occasions.
Sixtine, Claire, can you tell us more about your project?
Matchy Matchy is a brand of women's ensembles, offering tops and bottoms that can be worn in a coordinated or mismatched way. Women create their own mix & match: a unique outfit for special occasions and everyday wardrobes.
We're convinced that we need to rethink the way we consume, giving priority to usage in the act of buying, with products that live for several moments, not just one occasion.
Thanks to Matchy Matchy, women consume in a more reasoned way. They prefer a short, social circuit with clothes made in France, 2 hours from Paris, by a social integration workshop. They gain in singularity by creating their own mix & match and save money (thanks to the two-in-one concept).
What are your development goals for the future?
Within the next few years, we want Matchy Matchy to become the benchmark brand for women's ensembles. We hope to expand rapidly on the retail side by testing a pop-up store and/or integration into independent concept stores. Eventually, Matchy Matchy aims to expand into lifestyle (decoration, daily life) in addition to ready-to-wear. But for the moment, we're really focused on our first collections, with the desire to develop them in an ever more responsible way and to make the brand known to as many people as possible.
A crowdfunding campaign to get the project off the ground!
Would you like to support the project and benefit from a more than advantageous quid pro quo? If so, now's the time! The crowdfunding campaign is open from March 5 to April 9, 2023.
