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A KEDGE Alumnus and his journey to Télévision Sénégalaise!
A 2021 KEDGE graduate, Thierno Cissé discussed his background, and particularly his time at KEDGE, during an interview for the Senegalese TV channel 2STV.

22 July 2022 Other
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Originally from Senegal, Thierno Cissé joined KEDGE in 2018 after obtaining a Bachelor's degree in Applied Foreign Languages English/Spanish. At KEDGE, he completed the Master International Sport and Event Management : "The program is considered the best in Europe in this field. My family was already in Marseille, so I didn't feel out of place. These two years were exceptional, not only because of the wonderful encounters I made, but also because of the quality and prestige of the lecturers, particularly in the second year.

During the course, Thierno Cissé had the chance to present group work to the Olympique de Marseille teams at the Robert-Louis Dreyfus center on two occasions . One was on sponsorship and the second onthe international development of a soccer club. Today, these two themes are issues he is confronted with on a daily basis.

Now Project Manager at Brand It Solutions, he works on Sport Marketing, Sports Sponsorship and Development Strategy in Africa. "Brand It Solutions is a Franco-African consultancy based in Lyon, specializing in growth strategy, sponsorship, communication and marketing (examples of clients: Abéo, Olympique Lyonnais, Brussel Airlines, Synergie Family, Fédération Camerounaise): Abéo, Olympique Lyonnais, Brussel Airlines, Synergie Family, Fédération Camerounaise de Basket, Universal Music Africa). I work mainly on sports-related issues for our various clients (sponsorship, implementation of development strategies in Africa, activation strategies)" explains Thierno Cissé.

💬 Finally, do you have any advice for students/graduates?

Yes, of course, if I had to give one piece of advice to students and graduates of KEDGE Business School, it would be not to limit yourself geographically and to dare to start your professional career abroad.