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6 start-ups created by Kedgers to watch in 2025!
KEDGE in the Challenges 2025 ranking

03 June 2025 Appointments
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In its "100 start-ups to invest in in 2025" list, Challenges magazine has singled out several projects led by KEDGE Business School graduates. Let's take a closer look at these entrepreneurial success stories, innovating in sectors as varied as energy, sustainable fashion and culture.

🔋 Circulacar: electrifying utility vehicles

Edouard Nicolaÿ, a graduate of KEDGE's MSc Sport Event 2014, and Geoffrey Pauwels are accelerating the energy transition with Circulacar.

Their ambition: to convert combustion-powered commercial vehicles into electric vehicles by raising funds, notably via crowdfunding, to support industrial bodybuilders in this transition.

🧦 Cygnes: sustainable, 100% French tights

Axel Delannoy (graduating in 2019) and Inès Saadallah ( PGE 2020 graduate) are reinventing the pantyhose industry with Cygnes, fighting against programmed obsolescence.

Their brand offers hard-wearing tights that reconcile elegance with a commitment to the environment.

As a French company, Cygnes is also committed to preserving French know-how by producing 100% in France, in collaboration with a family workshop that has specialized in pantyhose for over 30 years.

⛈️ Orakle Weather: weather insurance reinvented

Rym Ben Hassine ( MS Risk Management 2018 graduate) founded Orakle Weather, a start-up pioneering climate risk management.

Its concept: automated weather insurance that indemnifies without a claim declaration, thanks to AI developed with climatologists.

📦 Dfya: AI for warehouses

Arnaud Morvan ( MSc Supply Chain Management 2000 graduate) and Amine Benmesbah created Dfya in 2022.

Their idea: optimize warehouse inventory management using artificial intelligence, to improve delivery quality and reduce costs for retailers.

💳 Heptalytics: against payment fraud

Faced with an upsurge in fraud, Alexandre David (a 1999 graduate) and Brice Le Grignou have developed Heptalytics, an intelligent assistant capable of detecting and anticipating fraud attempts.

An innovation that is already winning over companies and features in the Challenges ranking.

🎭 Shop Ta Place: culture at low prices

Launched in 2024 by two KEDGE graduates, Idris Salvi and Charlotte Leygue, Shop Ta Place offers unsold tickets to shows at up to -70% off in around 100 Parisian venues.

Inspired by Too Good To Go, the app has already won over 80% of young people aged 18 to 35, making culture more accessible at the last minute.