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Insuneo, the new digital insurance broker launched by a KEDGE graduate!
Paul Dominique Vacharasinthu, a Franco-Thai entrepreneur, and Guillaume de Froment, an Alumnus of KEDGE's International Business Master's programme, have just founded Insuneo, a digital insurance broker for individuals and SMEs based in Bordeaux.

25 January 2023 Contractors
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The story begins in France, England and Spain, where Guillaume passed his Baccalauréat at the Lycée Français de Madrid after 15 years of expatriation. He then embarked on his higher education career, earning a Bachelor's degree in International Management from ESC Clermont and a double degree in Emerging Markets Management from the Universidad ESAN in Lima, Peru.

 

On his return to France, he decided to embark on a Specialized Master's in International Business at KEDGE's Bordeaux campus. During his Master 1 internship, he joined the multinational Danone Waters as sales manager in charge of the Corsica region , where he developed strong relationships with major retailers in a highly competitive market dominated by local water companies such as Saint Georges and Orezza.

 

Aware of Thailand's growing dynamism in the Southeast Asian economy, Guillaume joined Luma Care, a Bangkok-based wholesale broker specializing in international health insurance, managed by Paul Dominique Vacharasinthu. He began a 6-month internship with the business development team, and was hired as Key Account Manager on completion of his internship. In charge of Luma Care's broker partners, Guillaume develops the group's image and customer portfolio in Thailand, Cambodia, Vietnam, Burma and Laos.

 

In 2019, he is promoted to Distribution Manager and continues to develop his expertise in personal insurance, taking charge of the Luma Group's product development department.

 

In 2022, Paul Dominique and Guillaume began developing the Luma Group in Europe, and more specifically in France, with the launch of Insuneo, a digital insurance brokerage specializing in insurance solutions for individuals and small and medium-sized businesses.

Appointed Managing Director on September 1, 2022, Guillaume has a very clear objective for Insuneo's development:

" Insuneo wants to redefine and simplify the insurance broker business. We are a company focused on digitalization and personalized follow-up. Our main objective is to make life easier for our customers and employees. We offer a complete service to our customers, from finding the ideal solution to finalizing and monitoring the contract. Each of our customers has access to a personalized, secure space for simple, optimal use, from electronic signature to faster, more individualized exchanges with the Insuneo advisor. "

Aware of the lack of knowledge about the cover actually taken out by a majority of French people, Insuneo offers personalized assistance in understanding the cover and benefits subscribed to. For example, when a company signs up to a group health mutual contract, Insuneo offers a half-day training session to all employees, to give them a detailed presentation of their contract cover and all the advantages for making intelligent use of their insurance.

Last but not least, in a complicated economic climate, Insuneo offers a free analysis of existing contracts for individuals or professionals who wish to optimize the costs of their various insurance policies, both in terms of coverage and insurance premiums. Don't hesitate to contact Insuneo by e-mail at guillaume.d@insuneo.com or via the social networks Facebook or LinkedIn.

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