Telephone call analytics!

In simple terms, this SaaS solution from Magnetis enables you to identify the origin of your incoming calls, and then identify which communication channels are performing well and which are not. Thanks to CallTracking, you can also receive alerts on missed calls, so you never miss a sales opportunity!

In fact, if you work in communications, digital or retail, it's highly likely that you're implementing communications actions (SEO, Google Ads, emailing, social media, Google My Business...).

As soon as your prospects and customers contact you by telephone, measuring your calls in the same way as for your website and social networks, will enable you tooptimize your communications budget and improve the return on investment (ROI) of your campaigns, by answering the following questions:

• What is the source of calls to my company?
• From which keywords, ads or Google campaigns do my calls come?
• Are all the leads generated on my website called back by my teams, and how quickly?
  

The Magnetis solution is adaptable to all types of companies and all sectors of activity. You don't need to be a large organization, or spend a lot of money on communications, to be able to analyse the effectiveness of your strategy!

On their interface, for example, you can find the following indicators:

• Total number of calls received and by source,
• Percentage of missed calls,
• Callback rate,
• Callback time,
• Callback result.

Discover the world of Call-tracking, and as a KEDGE alumni, take advantage of a promotional offer of -10% on your monthly package (without commitment)!

Originally from Normandy, Erwan joined KEDGE in 2008: " The starting point of a varied training program ", comprising a generalist first year on the Bordeaux campus, the integration ofAMS, the school's junior company, and an end-of-year internship at NICOLAS in St-Malo. During his second year, he specialized in corporate finance, completing his studies with a course on the Wine Chair. He then did a year's study in Management Control/Treasury at BMW Finance in Paris
anda semester in Shanghai to complete his training.

Originally a financial expert, Erwan wanted to use digital innovation to optimize the activity and performance of companies, so he co-founded Finesime, a company that develops customized management dashboards for marketing and sales departments.

"I've become a specialist in ROI optimization. My 10 years in solutions development have made me a SaaS specialist in terms of ROI tools.

Thus, the subject of call-tracking appeared to have great potential for Erwan : " Measuring phone calls from an ROI angle emerged as one of the most important blind spots in a company's data : the phone rings, you answer it, thinking that the calls are falling from the sky! What's the source of the call? Which keyword on Google Ads generates the most calls? Did the street poster or the latest email campaign generate calls for me? These are just some of the questions that have been answered by Magnetis, our call-tracking solution. "

Call tracking is a technical device used to allocate and analyze incoming telephone calls. It enables 3 dimensions to be tracked: the origin of calls, the activity of departments receiving calls, and relations with customers and prospects.

"If you can't measure performance, you can't improve it! "This solution opens the door tomulti-channel online and offline performance monitoring. Our innovative nature was recognized by Le Village de l'Innovation du Crédit Agricole in 2015, then by STATION F in 2018. We are pursuing our development in France and internationally today.

We're aiming to become the benchmark in the French market, and we're beginning our expansion with the same objective on the European scene. Last but not least, we plan to launch a new version of the solution in 2023, to further improve the accurate measurement of ROI for advertisers, by going beyond performance measurement alone and taking in the commercial transformation of leads.

Discover the world of Call-tracking, and as a KEDGE alumni, take advantage of a promotional offer of -10% on your monthly package (without commitment)!