After a rich and diversified first professional life in sales (Area Manager, National Key Account, National Sales Manager), marketing (Marketing Manager, Launch of innovations) and cross-functional functions (Launch of the Sodastream brand on the French market, Member of the CODIR), Karine wishes to devote the second part of her career to passing on her know-how and self-management skills in the service of companies.

Kinaré offers consulting, coaching and training in the following areas: Marketing, Sales, Negotiation and Management. And it's above all with her values of listening, interpersonal skills and building relationships that Karine helps her customers achieve their goals.

KEDGE was of course the start of my entire professional career. In addition to its high quality theoretical and practical teaching, what I remember most about KEDGE (and which was the main reason I chose the school) was the autonomy we were given in our studies. That's how I was able to do a gap year at Heudebert and a 4-month academic stay in Finland: two very formative experiences both professionally and personally.

I would say that my 4 years at KEDGE developed my sense of responsibility, my desire to learn and to share with those around me.

The generalist courses I was able to follow, but also all the examples of alumni entrepreneurs, obviously made it easier for me to set up my own business.

I support companies in their commercial development, helping managers of start-ups, small businesses and SMEs to expand in their markets.

The smallest companies are not always structured to elaborate their marketing strategy, find customers, sell their products, manage their team, ...

I work with them in a collaborative, structuring and caring way, depending on the different stages in their company's life.

For example, I accompanied Caps Me during its development, on the product marketing side, but also during key account negotiations and the recruitment of their account manager.

I also trained and coached Rubato's founder and his new employee in prospecting and sales.

My primary objective is to continue working with startups and small businesses that have a real need to structure and develop their business.

I want to provide them with the know-how they need to develop their ideas to the height of their ambitions. All it takes is a little help that we don't always dare to look for: that's why I created Kinaré.