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This KEDGE Alumna has co-founded Elia - the first period underwear brand made in France.
Marion Goilav (a KEDGE graduate) is once again changing the rules of the game with Elia, the first line of menstrual lingerie made of organic plant fibres and manufactured in France.
The company launched in 2019, a pioneer in the menstrual panties market in France and Europe, is opening up its capital to its community with the aim of raising 1.5M euros to become the European leader in health and wellness products!
The startup has been experiencing dazzling growth for the past 3 years! Elia is a team of 6 people, with 3-digit growth since its launch, 300,000 panties, swimwear and menstrual accessories produced in France, and a health platform featuring nearly 600 content items and workshops led by health professionals.
Elia, a committed brand 💪
Elia's commitment to health includes participation in the endometriosis research foundation, of which Marion is a board member. It also includes a commitment to the climate , as part of the convention of companies for the climate, and a commitment to short circuits and the local economy, with the Origine France Garantie and France Terre Textile certifications.
Support Elia 🔥
To keep up the momentum and accelerate its development, the healthy lingerie brand launches its first financing campaign.
Elia has chosen participative financing, in partnership with Tudigo, the leader in participative financing, with the aim of raising 1.5 million euros. With this fund-raising, Elia aims to strengthen its position in France and conquer new international markets, notably by creating new retail distribution channels to strengthen its proximity to customers, and make the brand even more accessible to the general public.
👉 OPERATION DETAILS:
- Campaign launch: July 13, 2022
- Minimum ticket: €1,000/person
- Final target: €1.5 million
In 24 hours, the startup has already attracted €250,000 in investment ! Hurry, places are limited. ⏳
How to become an investor? It's very simple, just follow this link 👇
Want to know more?
While a woman may use up to 15,000 disposable sanitary pads in her lifetime, Elia offers an eco-friendly , sustainable alternative with its range of menstrual panties and lingerie. The brand manufactures all its models locally and uses only ecological and sustainable materials.
To complement its products, Elia has created an online health platform. Surrounded by the expertise of health professionals, the brand's creators break down the taboos surroundingwomen's intimacy, and have set up various online tools to help women live better with their periods.
🔍 Who's behind Elia?
Marion Goilav has suffered fromendometriosis since she was a teenager. When she discovered menstrual panties, it was a revelation. With her partner Apolline Combrisson, they decided to create a product that didn't exist on the market at the time : healthy, everyday menstrual lingerie, developed by healthcare professionals, textile engineers and bacteriology researchers to offer the best assembly.
They launched an eshop in April 2019 with a target of 500 panties sold in the year: Marion and Apolline sold 10,000 in just a few weeks. Their everyday underwear is knitted, cut and assembled in France, enabling Elia to obtain Origine France Garantie certification from the 1st product sold. On June 15, 2022, Elia was awarded the OFG "Jeune Pousse" prize for its growth and commitment. 🏆
From the outset, Elia has been committed to the fight against endometriosis. It donates 10% of its profits to associations fighting this condition through research and support projects. 👏
