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Meeting with Pauline, KEDGE alumni and founder of La Picorée, which offers positive, gourmet nutrition!
Faced with malnutrition with two grandfathers who died of cancer, Pauline Renard (class of 2014) created La Picorée in January 2021 with the ambition of restoring the taste for life and food to the elderly and cancer patients.
In France, over 2 million people suffer from undernutrition, so yes, the stakes are high for Pauline and her team: " The products distributed by hospitals and pharmacies are high-performance, but ultra-processed and unappetizing. At La Picorée, we're convinced that the answer to undernutrition can't be a high-performance diet alone. Above all, eating must remain a pleasure! Taste and naturalness are non-negotiable imperatives ," explains Pauline.
An innovative nutritional supplement to combat the damaging effects of undernutrition
" After 18 months of Research and Development, we are delighted to offer the first range of sweet and savoury hyper-protein and hyper-energy cakes with 87-89% organic ingredients made in France " , she explains. Marketed under the name " Les P'tits Pep's ", these tasty, natural cakes represent an innovative alternative to the many unappetizing nutritional supplements available in pharmacies and healthcare establishments.
Following the launch in August 2022 of a first vanilla-almond reference, 85% tested and approved on a panel of 60 patients in the oncology-geriatrics department of the Montpellier Cancer Institute (ICM), La Picorée has just launched a new Tomates-Herbes de Provence reference. " This savory version is a real alternative in a high-calorie, high-protein market largely dominated by sweet products such as dessert creams and dairy drinks ," explains Pauline.
Support the project until May 13!
To accelerate its development, La Picorée, supported by BIC and MedVallée, is launching its crowdfunding campaign on the WEDOGOOD platform from March 13 to May 13.
"Our goal: to reach 100,000 euros! Investing in royalties means supporting projects that are close to your heart. It's a fair investment solution that respects your interests and those of the entrepreneurs. In exchange for your investment, you will receive a share of the company's sales every 3 months for 5 years. All investors receive 3% of sales for a maximum investment of €100,000, with your share proportional to your investment. Both individuals and companies can invest, " explains Pauline.
The campaign runs until May 13, 2023.Go to: https://www.wedogood.co/la-picoree/
Ambitions for the future?
" Validating our products on an industrial scale, setting up a responsive logistics circuit, successfully launching our products on the market and financing our seed phase - La Picorée has done it, and it's working! Today, we're looking to scale up our offer to include new ranges of nutritional supplements, develop new distribution channels and grow our team," says a delighted Pauline.
